Retail/B2B
Retail Analytic Tools
Business Need
A leading manufacturer in the US wanted to empower their sales staff with advanced analytic tools to help retailers formulate their sales strategy. Retailers needed a better understanding of their market and the competition , and guidance on the optimal products to be disaplayed on the shop floor.
Solution
The CA team used client data along with CA generated data such as Market Potential data, demographic data etc. to come up with Analytical models to address these needs.
Highlights
Market Potential Projection using public data and inhouse projection modelGeographic & Demographic Market PotentialMarket MetricsCompetition analysisStore specific recommender for floor display products
Outcome
These analytic tools enabled our client to make data-driven decisions, optimize products to be displayed, identify high-potential markets, and strategically position themselves against competitors. The result was improved sales performance, enhanced market understanding, and a stronger competitive edge.
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