Multi-speciality hospitals engage with medical practitioners of various specializations in different geographic areas. Their revenue and growth depends on the strength of their relationships with the physicians they engage with.
The CA team worked with physician rosters and the raw utilization data received from various hospitals to create a physician master and build a scorecard. The scorecard rates physicians based on volume and revenue generated, referred cases, and trends over time. It assesses "volume dispersion," or the split of a physician's patient volume between the client hospital and competitors, indicating physician loyalty. Physicians are categorized as “high revenue–low dispersion” or “low revenue–high dispersion” to guide relationship management.
The tool enabled hospitals to target relationship management efforts strategically, focusing on high-value, loyal physicians and identifying areas for improvement. This approach improved resource allocation, strengthened physician relationships, and enhanced overall hospital performance.