The client sought to replace their enterprise CRM with a custom platform owing to complexity and cost involved in integrating custom processes into the existing product platform.
The CA team developed a custom CRM solution integrating data from multiple client systems and presented on a feature rich user interface. Leveraging a diverse technology stack, the solution surpasses traditional CRM capabilities. Key features include workflow automation, collaboration tools, legal documentation with DocuSign, and streamlined retailer onboarding workflows.
The custom CRM solution revolutionized sales planning and retail marketing, improving workflow efficiency, collaboration, and legal compliance. Its advanced features and customizable workflows facilitated seamless operations, driving increased productivity and business growth.