Retail/B2B
Customer Relationship Management
Business Need
A large flooring company in the US needed a solution to help their showrooms manage relationships with their members i.e. small businesses such as architects, remodellers, interior designers and building contractors who purchase flooring for their end customers.
Solution
The CA team developed a comprehensive B2B CRM solution that
• Helps client showrooms get a holistic view of their members - their purchase history, average order value, frequency of purchase and other key metrics that help them manage the relationships with these members.
• The solution has built in algorithms that prioritize and direct showroom user activities such as responding to web requests, reaching out to members who have not purchased in the last 30 days and so on.
• The solution seamlessly integrates with RFMS, Outlook, SendGrid, Twilio, and other client systems to enhance functionality and data flow.
Highlights
Customer ManagementProspect ManagementDirected Work/ User Productivity ManagementActivity ManagementReportingIntegration with multiple systemsIntegration with third party tools such as Twilio for SMS, Sendgrid and Outlook for email
Outcome
The solution is used by hundreds of users across 100+ showrooms to streamline showroom operations, manage member relationships, and track leads to conversion. An ROI analysis established direct correlation between usage of the solution and increase in sales.
PREVIOUSPrice Catalog Management
NEXTMember vs Group Analysis